Waiting for the last drip

Today’s thought is bor­rowed from Seth Godin’s blog, and as such is geared to mar­ket­ing types. How­ever, by sim­ply remov­ing the first line, you can see how this applies to many areas of home, work and life. Are you wait­ing for the last drip?

“It is almost always about the accrued power of a thou­sand drips, drips that accrue, drop by drop until they over­whelm the sta­tus quo and break through, start­ing a flood.

The first drip is very excit­ing, of course. Every­one lines up to cheer.

It’s the last drip that’s lonely. Most of the time, every­one has long left the build­ing, lost inter­est and moved on to cel­e­brate some other first drip. The penul­ti­mate drip gets crit­i­cized… are you still work­ing on that?… that’s not so great… is that it?… but then, the drip that comes next, the last drip, proves once and for all that you were doing the right thing all along.”

[ bor­rowed from Seth Godin’s blog ]