don’t almost give. give.

Whether you’re giv­ing thanks or giv­ing life this Thanks­giv­ing, don’t almost give.  Give.

“Remem­ber when you saw the home­less woman in the snow, and you almost vol­un­teered to work in the soup kitchen?  Or when you saw the news report about the wounded sol­diers, and you almost vis­ited the veteran’s hos­pi­tal?  Or when you almost brought din­ner to your neigh­bor with AIDS?  Remem­ber all those times when you almost helped?  You meant to, but some­how you for­got, you were too busy, and it slipped your mind.  Well it’s only human, this almost giv­ing.  But if you almost gave, there’s a good chance every­body else almost gave, too.  Which means it’s quite pos­si­ble there was no soup kitchen at all, that no one vis­ited those vets, and that your neigh­bor never got that hot meal.

Because almost giv­ing is the same as not giv­ing at all.  Don’t almost give.  Give. To find out how, visit http://www.dontalmostgive.org”

(text tran­scribed from radio ad)